Intro to Merchandising: Supermarket eJAMBED

Research indicates that merchandising directly influences sales. Therefore the importance of successful retail merchandising can not be understated. Basic merchandising skills and principles are explored.
  • Overview

    Name Intro to Merchandising: Supermarket
    Author  Lenore Zietsman
    Who is it for? New or existing Merchandisers and Floor Managers
    Scope
    • The psychological impact of good merchandising that generates product awareness
    • Create comfortable visual shopping experience
    • Drive up sales
    • Calculating the true cost of shrinkage
    • Understanding shelf edge labels
    • Calculating stock orders and facings
    • Promotional techniques
    • Merchandising terminology

     

    Customisable? Yes